ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Product Experience = Your Growth Engine"
Episode Synopsis
We break down the strategic shift from DXP to PXM, and how brands can embrace data efficiency to unlock growth.Talking Points:Framing the commerce evolution: DXP → PXM"The Age of Efficiency Starts with Data": why structured product data is the foundation for personalization and automationWhy product experience is the future of customer experience
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