In this Wytpod episode, Harshit Gupta, Director of Business Alliances at Wytlabs, interviews Dorothea, the Chief Marketing Officer at Mouseflow. Dorothea shares her journey from aspiring accountant to marketing expert with over 50 years of experience. They explore Mouseflow’s advanced website user behavior analytics, including session replay, heat maps, and friction scores. The conversation addresses common misconceptions about CTA placement, integrating playfulness into brand strategy, and effective communication between marketing and sales. Dorothea also discusses emerging trends in website analytics, the role of AI and machine learning, and strategies to enhance SEO efforts. This episode is packed with actionable insights for optimizing website performance and improving marketing effectiveness.

Ver todos los episodios