Wrong on Paper

Por: by ADDO Studios
The stories behind the brand decisions that shouldn't have worked - but did.

Every beloved brand has a few defining moments that made no logical sense… until they changed everything.

In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.
13 episodios disponibles

Latest episodes of the podcast Wrong on Paper

Trader Joe's: Chapter 3 21/11/2025
Trader Joe's: Chapter 2 21/11/2025
Trader Joe's: Chapter 1 21/11/2025
Liquid Death: Chapter 4 08/10/2025
Liquid Death: Chapter 3 08/10/2025
Liquid Death: Chapter 2 07/10/2025
Liquid Death: Chapter 1 07/10/2025
The Airbnb Story: Chapter 6 28/08/2025
The Airbnb Story: Chapter 5 28/08/2025
The Airbnb Story: Chapter 4 28/08/2025
The Airbnb Story: Chapter 3 28/08/2025
The Airbnb Story: Chapter 2 28/08/2025
The Airbnb Story: Chapter 1 28/08/2025
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