People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her business, get speaking gigs, and participate in life-changing projects.

Check out what our guest has to say on this edition of Writing to Get Business.


Long books, especially in the how-to and business genres, have lost selling power.

If your first writing project doesn’t turn out well, move on to something new.

A collection of small, absorbable ideas is an increasingly popular book style.

You can adapt the “tips” concept for speeches and seminars.

A strong publishing history can lead to unexpected benefits.


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