#032: How Authors Can Unlock Creativity and Build a Brand Promise

30/10/2025 50 min Temporada 1 Episodio 32
 #032: How Authors Can Unlock Creativity and Build a Brand Promise

Listen " #032: How Authors Can Unlock Creativity and Build a Brand Promise"

Episode Synopsis

In this episode of Writer Unblocked, I sit down with award-winning author Carol Van Den Hende to explore how letters can unlock creativity, why empathy and hope are essential in storytelling, and how authors can think about their brand as a promise. Carol also shares her journey from traditional publishing to founding her own B Corp press, and what it really means to publish responsibly.We talk about:How the epistolary format sparked seven chapters in one weekendThe neuroscience of empathy between writers and readersWhy authors should celebrate book clubs and community feedbackThe difference between publishing for access and publishing with responsibilityDefining author brand beyond logos and colorsAbout Carol Van Den Hende:Carol is the author of the award-winning Goodbye Orchid trilogy and the forthcoming Dear Orchid (Nov 11, Veteran’s Day). Her books have been named most-anticipated reads by Buzzfeed, Parade, and Travel+Leisure, and praised by Glamour and Woman’s World. Through her writing, speaking, and leadership, Carol champions stories of resilience, hope, and empathy.Connect with Carol: 🌐 Website: carolvandenhende.com 📸 Instagram: @carolvandenhende 📘 Facebook: Carol Van Den Hende Author ▶️ YouTube: @authorcv 🎵 TikTok: @carolvandenhende 📝 Substack: cvdh.substack.com 🔗 Linktree: linktr.ee/cvdhFor more information about Writer Unblocked please visit writerunblockedpodcast.com. Hosted on Acast. See acast.com/privacy for more information.