ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "6. Editing First Drafts"
Episode Synopsis
I was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She’s an advertising copy writer, and the talk is mostly about that. It’s worth watching the whole thing, but near the end, she said something that astonished me.
Joanna Wiebe at BoS 2017
Transcript
Joanna Wiebe at BoS 2017
Transcript
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