In this week’s episode, I sat down with Luis and Rui Sousa, co-founders of The AI Break, a Substack newsletter that’s grown to more than 90,000 subscribers in under two years.The two brothers shared how they turned their side-project into a full-time business, combining paid ads, organic growth, and practical AI education.🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/We also covered:- Why paid ads became their biggest growth engine - and how they reinvested every dollar to scale (02:41)- How they monetize their newsletter through 3 powerful income streams (13:00)- Why the best way to sell your services might be to stop pitching them altogether (19:40)- The smart paywall strategy that converts free readers into paying subscribers (21:00)- How to start using AI if you’re feeling overwhelmed or intimidated by it (28:20)- How you can create high-quality content with AI - that actually sounds and feels like you (37:00)- Why you should start monetizing your knowledge right now - even if you only have 10 subscribers (01:00:45)And much, much more…Connect With Rui & Luis Sousa:📙 ⁠Follow Rui Sousa on Substack: https://substack.com/@ruisousa11💼 Follow Luis Sousa on Substack: https://substack.com/@luissousa28▶️ Subscribe To The AI Break Substack: https://theaibreak.substack.com/

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