ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Lead Generation and Content Strategy"
We started this journey into the World of Digital Marketing last Friday. In my first episode, I spoke about how digital marketing complements sales. In this second episode, I have discussed customer personas, the "Pull" and "Push" approaches to lead generation and content strategy for each of the 5 stages of a customer lifecycle.
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