In May 2022, an academic research paper titled “Virtual communication curbs creative idea generation” was published in Nature (one of the most prestigious scientific publishers). They tested how the transition from in-person to online interaction affected innovation (measured by collective idea generation) and concluded that video calls were bad for brainstorming.The media derived: “Zoom is a creativity killer.”But, as (online) facilitators, we have first-hand experience with remote teams’ creativity and effective collaboration. But, we haven’t had hard evidence proving the study wrong.My guests on today’s bonus episode, Elise Keith (CEO of Lucid Meetings, Author and Meeting Innovator) and Dave Mastronardi (CEO of the Gamestorming Group) have the ambition to test the hypothesis that online work killed creativity through a global mega experiment. As they kick off the project with a Symposium, Elise and Dave joined me to share their vision, drivers and open questions.Listen to this episode to find out about:The definition of creativity and how to measure itHow the project came to beThe bigger vision behind the project: How online collaboration can tackle global challengesHow you can get involved in the experimentDon't miss the New Rules for Work Experiment and SymposiumVisit the New Rules for Work WebsiteAnd, don’t miss the next episode: subscribe to the show with your favourite podcast player.LinksWatch the video recording of this episode on YouTube.Read the Article published in ‘Nature’Read about the studyWatch the Youtube video: Why video calls are bad for brainstormingConnect to Elise and Dave:Connect to Elise on LinkedInConnect to Dave on LinkedInShare your thoughts about our conversation!Support the show✨✨✨Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:https://workshops.work/podcast✨✨✨Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

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