Can a business grow without adding more full-time employees? In this episode of Work Week, Dr. Gabby Burlacu of The Upwork Research Institute explores why headcount is no longer the most reliable signal of success. Instead, small and medium-sized businesses are scaling through AI, experienced freelancers with AI skills, and flexible operating models. Drawing from the latest Upwork research, industry data, and a real-world small business success story, this episode offers data-backed insights and practical takeaways for leaders rethinking what growth can look like.

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