In this follow-up conversation, Work in Progress host Nicole Engelmann sits down with AJ Sylvester to break down the strategies behind social media growth. From going viral and following trends to choosing the right platforms and posting consistently, this episode gives actionable insights to help you level up your online presence.Host & guest info:Nicole EngelmannNicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.Nicole's website: ⁠⁠www.londonbrandingphotos.com⁠ ⁠Follow Nicole on Instagram: ⁠⁠www.instagram.com/londonbrandingphotos⁠ ⁠Connect on LinkedIn: ⁠⁠www.linkedin.com/in/nicole-engelmann⁠ ⁠Sign up to her newsletter: ⁠⁠www.londonbrandingphotos.com/newsletter⁠ ⁠______________AJ SylvesterAJ Sylvester is a Somerset-based photographer and founder of Lolli Social.. She’s also a mum raising two strong girls, which is one of the reasons she started her own business - wanting to be a role model and show them that you can do anything you want when you pursue your passion and put your mind to it. AJ’s a self-proclaimed geek, with a love for Doctor Who and is found editing to endless marathons of Friends.AJ's websites: ⁠https://www.ajsylvesterphotography.co.uk⁠ & ⁠https://www.lollisocial.com/⁠Follow AJ on Instagram: ⁠https://www.instagram.com/ajsylvesterphotography⁠ & ⁠https://www.instagram.com/lolli.social/

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