Naira's Career ChangeNaira's career trajectory took a turn when she switched from a logistics and supply chain management major to a digital marketing specialist; her curiosity in data has driven her to different places and now she uses that love and curiosity to help small to medium clients achieve their marketing goals.Episode Timestamps 01:45 Introducing Naira02:48 Naira’s decision to pursue something different than what she studied04:44 How long has she been active in marketing06:02 Naira’s first marketing job07:31 Transitioning from direct response marketing to digital marketing 11:58 Differences between her old career and her new one16:37 Coming to realise Naira wanted to be her own boss18:10 Starting your own company VS switching to another one19:48 Naira’s plan of starting her own business24:23 The importance of having a mentor/someone to look up to25:27 What the heck is social media advertising anyways?28:55 Marketing on a shoestring budget30:09 What kind of marketing services do people with varying budgets get? 33:38 Naira’s typical clientele36:49 Naira’s advice to up and coming entrepreneurs with minimal following 40:20 Essential steps towards building a viable marketing campaign44:56 Naira’s tips on how to identify and connect with your target audience 48:09 Highlights and lowpoints of Naira’s career journey51:31 Naira’s vision for the future of her company55:36 Naira’s social linksAbout NairaNaira has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV  before digital was even a thing.Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing  ROI through generating qualified leads, better processes, and effective planning and execution. ResourcesWhere to find Naira: Website, Facebook, LinkedIn🎙🎙🎙🎙🎙About UsWe have more interviews on career change on our podcast! Head over there to check out more interesting  stories!Want to learn more about why we care about career transitions? Check out Why Work In ProgressConnect us with someone who has an amazing career story at https://www.instagram.com/work_in_progress_blogs/ and [email protected] Music was used with permission. Credit: Happy by MBB https://soundcloud.com/mbbofficial

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