Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York. Episode Highlights:[00:00:45] Introducing Lisa York, digital sales strategist[00:01:45] Overcoming sales resistance as women entrepreneurs[00:03:00] Building a successful business without social media[00:05:45] The power of reaching out to your network[00:08:45] The crucial difference between marketing and sales[00:11:30] Why do you need 102 emails on average to make a sale[00:14:00] Common issues in sales funnels and how to fix them[00:23:45] Tips for reviewing and optimizing your sales funnel[00:26:00] How to start an email list from scratch[00:31:00] Special offer: Sales funnel review competitionUseful LinksLisa York's websiteSignature Solution CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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