With AI advancing at a rapid pace, digital replicas and deepfakes are becoming more and more common, leaving the legal world scrambling to keep up. These AI-generated likenesses are so convincing, they're almost indistinguishable from the real thing. While this opens up exciting creative possibilities, it also poses serious legal challenges, especially regarding Name, Image, and Likeness rights.Read the full article Comparing California’s AI-Likeness Bills with the Federal NO FAKES Act of 2024About the authorsJohn P. BossertDr. Christian E. Mammen

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