In this episode, Evan Childs shares her remarkable journey from NCAA athlete to successful entrepreneur and investor. As founder of Novel Athletic Wear and several other ventures, she discusses how her athletic background shaped her business mindset. Evan reveals her approach to identifying market gaps, building authentic brands, and maintaining work-life balance while running multiple successful businesses. She emphasizes the importance of staying true to personal values in business partnerships and shares valuable insights on long-term investing. The conversation highlights how she transformed challenges into opportunities, particularly in the women's athletic wear market, while maintaining focus on family priorities and personal growth.Evan Childs - Entrepreneur, founder of Novel Athletic Wear, investor, athlete, and momInstagramWebsiteEpisode Timestamps[00:00:00] Opening quote on self-belief and discipline[00:02:00] Guest introduction and background[00:03:00] NCAA athletics experience and entrepreneurial mindset[00:06:00] Transition from fitness to business[00:08:00] Development of Alpha Female program[00:10:00] Origins of athletic wear business[00:13:00] Evolution to Novel and market differentiation[00:16:00] Brand partnerships and authenticity[00:19:00] Investment journey and strategy[00:24:00] Motivation and family priorities[00:28:00] Future goals and business approach[00:31:00] Final advice on achieving goalsKey TakeawaysBusiness DevelopmentIdentified market gap in women's athletic wear, focusing on athletic body typesBuilt business through authentic social media presenceEmphasizes customer feedback and product iterationTargets specific demographic rather than mass marketInvestment PhilosophyStarted investing seriously during 2020 market downturnFocuses on index funds over individual stocksTreats investing as essential as mortgage paymentsEmphasizes time in market over timing the marketWork-Life BalancePrioritizes family over business venturesMaintains multiple revenue streams while staying true to personal valuesTakes calculated risks with family considerationsFocuses on daily/weekly goals rather than rigid long-term plansSuccess PrinciplesBuild self-confidence through consistent goal achievementStart with small, achievable daily habitsEmbrace pivoting when necessaryStay authentic in business partnerships and decisionsNotable Quotes"I wish that I could bottle that up and give it to people because I truly believe we're all capable of doing it. It's just the decision that you have to make.""Time in the market is more important than timing the market.""If you don't start putting money away for your later life years, you're not going to be able to live the way you want."If you found value in today's episode, please subscribe, leave us a review, and share it with your friends. Have a question or topic you'd love us to explore? Reach out to us on social media.Giuliana Pallotta, BrokerColdwell Banker Ronan Realty, Brokeragehttps://www.facebook.com/pallottapropertyhttps://www.instagram.com/pallottaproperty/

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