Episode Synopsis "Wise Scoops|| episode 1"
Brandwagon: the Marketing Club of Indian Institute of Foreign Trade, India is pleased to interview Sulabh Vij, Associate Director of #Grofers. Tune in to get an insightful scoop about how #e-grocery which wasn't even 1% of the total #groceries #marketplace has now become the new normal. How implementation of rigorous #sanitation procedure months before pandemic helped in company capturing and expanding market at unprecedented level. What next for e-grocery delivery companies in one of the most populated yet moderate digital adept economy of the world? Grofers is an Indian online grocery delivery service. Despite being launched just in 2014, it has managed to raise over $535.5 million from investors including SoftBank, Tiger Global and Sequoia Global. Moreover during #Covid lockdown, Grofers has seen an exponential growth in its business and market share. Find out much more as we Speak with the Director of Grofers.