What happens when two Russian entrepreneurs decide to start a winery in Tuscany? You get a story as bold as the wine they're producing! In this episode of Wine Talks, Paul K chats with Luca Vitiello, marketing and sales director of Bertinga Winery, a revolutionary winery in the heart of Tuscany's Chianti Classico region. Founded in 2015 by two Russian wine enthusiasts, Bertinga Winery is breaking tradition by focusing on single-vineyard Merlot–a rarity in the Sangiovese-dominated region. With deep roots in the wine import business, the founders have applied their expertise to create a truly bold, innovative, and terroir-driven wine experience. Tune in now to discover why Bertinga is quickly becoming a rising star in the global market!   Key Takeaways: Introduction (00:00) The origin of Bertinga Winery and its Russian roots (02:18) Focus on Merlot in Chianti Classico (08:30) Creating IGT wines vs. traditional Chianti Classico DOCG (10:35) Challenges of growing Merlot in Tuscany's climate (14:19) Chianti Classico's subzones and their roles (18:13) It takes a vision to be making wines (28:32) Bertinga's sustainability and organic farming practices (33:21) Importance of terroir and minimal intervention winemaking (40:52) Recognition of Bertinga's Merlot in international tastings (42:48)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Connect with Luca Vitiello on LinkedIn: https://www.linkedin.com/in/luca-vitiello-b5288b67/?originalSubdomain=it 👉Learn more about Bertinga Winery here: https://www.bertinga.it/en/home.html   Watch or listen to these episodes: 🔸What Makes Château Cheval Blanc a PREMIER Winemaker with Pierre-Olivier Clouet: https://youtu.be/ANZISp-XFvc 🔸"The Audacity To Hire A Woman"—Says Veronique Sanders of Cht. Haut Bailly: https://www.winetalkspodcast.com/the-audacity-to-hire-a-woman-says-veronique-sanders-of-cht-haut-bailly/   Let's Connect: 🍷IG: https://www.instagram.com/winetalkspodcast/ 🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you're a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won't miss an episode!  

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