On today's podcast I chatted with my good friend, the proud Scotsman, Malcolm Allan, co-founder of a new training company, The Place Brand Academy.   At the tender age of 75, Malcolm, one of the true pioneers of Place Brand Marketing had brought all of his experience, knowledge and expertise together for anyone who wants to work or learn more about this fascinating discipline.   Malcolm chats about the importance of place branding, and the process and discipline involved in developing place brands. As the Wild Atlantic Way celebrates 10 successful years he shares his story of how the brand was developed and how the same approach was used for other brands he worked with around the world.   While developing a place brand is an important first step, the real value is created when it is managed properly into the future.   Enjoy the show!  Podcast Production by Greg Canty Greg's blog Greg on Twitter  Greg on LinkedIn Email Greg with feedback or suggested guests: [email protected]

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