Ellie Wu of SAP/Concur describes data gathering approaches that focus on enhancing the customer experience, discussing various strategies in which companies interact with customers based on a trust relationship.

Podcast host James Bowen, is an author, professor, and CEO of Experiential Simulations, a producer of simulations for teaching entrepreneurship and ethics.

Know someone that is insightful in a professional context and would be a great podcast guest? Topics are organizational or professional in nature and provide the listener with insight and conclusions derived from experience and thoughtful analysis of observations. Contact James Bowen www.frontrunnerpodcast.com

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