Alok Bhat, Market Economist and Senior Research Manager for PPAI, joined Global Brand Ambassador Rod Brown and Branded Merch Network Co-Founder Jeff Solomon, MAS, for a quick overview of "Why it Matters" to those watching this that a group of our passionate colleagues is investing in a business trip to Washington DC. Alok, Rod, and Jeff discussed the significance of the Legislative Education and Action Day (L.E.A.D.) in shaping the future of business, protecting jobs, and changing the conversation about the promotional products industry. Rod emphasized the importance of small businesses in America, highlighting that they contribute significantly to the economy and employ many people. He stressed the need for legislators to support and protect these businesses, allowing them to thrive and maintain the American dream.Our trade association, PPAI, and engaged members are lobbying on our behalf. Watch for a follow-up conversation covering some highlights from the trip. Learn more about L.E.A.D. here: https://www.ppai.org/media-hub/leading-the-way/#brandedmerch #promoproducts #promotionalproducts #businessleadershipUploaded on Apr 1, 2025

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