WHY DESIGN?

WHY DESIGN?

Por: Chris Whyte | Kodu
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.
56 episodios disponibles

Latest episodes of the podcast WHY DESIGN?

How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering 17/12/2025
Leading with Purpose: How Will Butler-Adams Scaled Brompton into a Global Icon 10/12/2025
Designing Play: How Rémi Bigot Built Bitpong and a Creative Hardware Studio in Berlin 03/12/2025
How FutureWave’s Joachim Blends Engineering, Intuition & Innovation Across Mobility, Tech & Robotics 26/11/2025
Designing at Scale: How Rich Thrush Turned Curiosity into a Career Across Brands 19/11/2025
Dr Vicky Lofthouse: Why Context Matters More Than ‘Less Plastic’ in Sustainable Design 12/11/2025
From BBC to Newlane: How Dom Cotton Built What Everyone Said Was Impossible 05/11/2025
Why the World Needs Designers Now More Than Ever With Dan Harden, CEO of Whipsaw 24/09/2025
From Brain Surgery to Breakthrough: How Kenny Perkins Built the First E-Bike Helmet for Kids 17/09/2025
How Jordan Diatlo Went From Layoff to Leadoff 10/09/2025
From Basement to 8-Figures: Reekon Tools & the Future of Hardware with Christian Reed 03/09/2025
Daydreaming and Other Unconventional Career Lessons with Jude Pullen 27/08/2025
Why Most Design-Led Founders Fail (And How to Avoid It) | Jordan Nollman, Sprout 20/08/2025
$1,000, a Suitcase, and a Portfolio: How Stuart Lee Built Prime Studio on Grit and Relationships 13/08/2025
From Prototype to 200k Products: The Embr Labs Story with Sam Shames 06/08/2025
How to Launch a Consumer Tech Product That Actually Matters with Emilie Williams 30/07/2025
How Brett Lovelady Helped Shape Modern Industrial Design (and Why He’s Still Just Getting Started) 23/07/2025
How to Stand Out in a Crowded Job Market | Bonus Episode 28/05/2025
Why Nick Ford Drove a Lorry Over a Prototype (and What It Taught Him About Design) 07/05/2025
Why 97% of Hardware Startups Fail (and How to Avoid It) with Sera Evcimen 30/04/2025
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