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Listen "Matt Banker on how niching builds success and why we need to practice a balanced approach to using AI."
Episode Synopsis
This week on Who's This For?, I get to talk with someone I’ve been calling a friend for nearly two decades, Matt Banker. Matt is a walking example of creating with intention, having taken a wild journey from a fine arts degree in sculpture to running a marketing firm for a very specific niche: accounting firms. We'll talk about his journey, the weirdly similar skill sets of art and marketing, and how niching down to a single type of client can actually unlock deeper creativity. Plus, in our "Deep, Dark, Dirty Secret" segment, Matt reveals a couple of ways he’s using AI to streamline his work and connect with clients.Find Matt:Marketing For Accounting Firms - marketingforaccountingfirms.com
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