ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Polling, 2023"
Episode Synopsis
Our resident pollster and scholar, Jeff Lewis, returns for a wide-ranging talk about opinion polling and surveys. Why polls, we ask? "Because news organizations need the resulting headlines," says Jeff, while also citing the weaknesses inherent in small samples. (Jeff worked more than 20 years as head of a polling organization.)
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