We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.Takeaways As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.Scalability is key to a successful product.There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.LinksLinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10bWebsite: https://playoctopus.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com

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