Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.

Where DOOH Meets AdTech
11/02/2023 13 min Temporada 6 Episodio 2
Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.

Listen "Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake."

Descargar episodio

Episode Synopsis

Check out the Google Analytics Academy here:https://analytics.google.com/analytics/academy/And learn more about Flowcode here:https://www.flowcode.com/If you'd like an intro to my contact at Flowcode, feel free to email me at [email protected] and mention this episode 🤙Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

More episodes of the podcast Where DOOH Meets AdTech

Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative 22/07/2025
K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH 07/07/2025
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution 03/12/2024
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 26/11/2024
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher 19/11/2024
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance 12/11/2024
Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech 05/11/2024
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 29/10/2024
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH 22/10/2024
DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 15/10/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA