We are back with another exciting episode of OOH Insider! In this episode, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategies. TakeawaysAgency leaders should adopt a growth mindset.As much as we chat about creativity or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.“Take every moment within the moment while acknowledging that every moment is going to build.” ~GlynChallenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.LinksLinkedIn: https://www.linkedin.com/in/glyn-s-williams-2011165Company: https://www.mahlmann-media.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com

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