ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 034 - Behind the Billboard: Michael Mathis, President of Atturo Tires"
Episode Synopsis
Today's guest is Michael Mathis, President of Atturo Tires.Atturo Tires doesn't just exist where the rubber meets the road but has built a true brand around the off-road, motorsport and leading by example in their community - especially with Veteran causes.Michael shares how Atturo Tires has used out of home advertising (OOH) to grow their brand, carve out a nice piece of the market as a startup and continue to do so in combination with grassroots marketing.Atturo Tires has a great instagram that showcases their customer's vehicles and other elements of their brand and you can check it out here: https://www.instagram.com/atturotires/@atturotiresPersonally, I have the Trail Blade A/T installed on my 2018 Toyota 4Runner and LOVE them.Let's connect on LinkedIn, it's the best way to find me:https://www.linkedin.com/in/troweactual/Or drop a note at [email protected]'s show is made possible through partnership with oohswag.comGet your very own I ❤️ OOH swag and use promo code INSIDER for 10% off your order!Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
More episodes of the podcast Where DOOH Meets AdTech
Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative
22/07/2025
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
29/10/2024
In God we trust