She’s reshaping climate leadership in Europe—Lara Obst reveals how success in climate is found by co-creating the business case for sustainability with customers.Lara Obst is the co-founder and Chief Climate Officer of ClimateChoice, a Berlin-based tech company helping companies decarbonize their supply chains. Her team has worked with clients like Lenovo and T-Systems, raised over $2M in funding, and won the Startup Slam at the GreenTech Festival in LA and many others.She explains:– Why 90% of carbon impact often hides in the supply chain—and how that’s where change truly begins.– How the European climate legislation drives corporate climate action, and why European impact leaders are redefining the rules of the game as the U.S. steps back.– The surprising mindset that helps her avoid burnout while leading systemic change.– Why real innovation starts with listening to users—not chasing perfect ideas or political alignment.– How her background in culture, design thinking, and the arts shaped her approach to impact leadership.– The quiet revolution of building resilience in a world where policy may not always lead the way.This episode isn’t just about climate—it’s about how we show up, lead with clarity, and build purpose-driven systems that actually work.00:00 Introduction and Startup Challenges00:51 Welcome to the Podcast01:02 Meet Lara: Climate Choice Co-Founder02:01 The Rollercoaster of Climate Tech02:27 US Politics and European Climate Goals03:58 Inspiration and Early Influences05:59 Innovation and Collaboration in Climate Action10:05 Building Climate Choice: The Founding Story21:48 Balancing Profitability and Sustainability28:47 Personal Habits for Sustainable Leadership31:29 Conclusion and Final ThoughtsConnect with Lara:LinkedinHer climate tech company: ClimateChoice
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