In this episode of ‘What’s Up Doc?’, we welcome Dr. Greg Bishop! Listen as Katie and Greg explore how humour, creativity, and thoughtful communication can bring levity and healing to the emotionally heavy world of veterinary medicine. From balancing profitability with authentic client care to navigating the emotional landscape of vetmed, Dr. Bishop shares practical strategies to help veterinary teams communicate more effectively and compassionately. They also unpack how trust in the profession is shifting and why now is the time to rethink how we connect with clients and each other.About Dr. Greg BishopDr. Greg Bishop is a small animal GP and emergency relief vet based in Portland, Oregon, with a focus on emergency and general practice. He teaches at a local vet tech college, writes a column on clinical communication for Veterinary Practice News, and is a sought-after speaker. He's also the creative mind behind Sasquatch Paw, an experimental storytelling and illustration platform.Resources Developing Communication Skills for Veterinary Practice by Jane R. Shaw & Jason B. CoeExplore Dr. Greg Bishop’s creative work at www.sasquatchpaw.com

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