Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode  unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience.We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value.In this live panel discussion, we cover:- Why good content isn’t enough—and how to get it in front of the right people- Turning client and candidate conversations into powerful marketing assets- How agencies can leverage employer branding services as a genuine new revenue line- What recruitment businesses can learn from six-figure employer brand agencies- How marketing directly impacts your business valuation and exit strategy

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