Most marketers are either overwhelmed by AI tools or using them as a shortcut instead of an amplifier. Saren Sakurai, fractional head of marketing and AI strategist, reveals how to cut brief-writing time from five days to one afternoon, turn stakeholder chaos into consensus, and prepare for the shift from SEO to Answer Engine Optimization. This isn't about replacing creativity, it's about giving your team superpowers.Timestamps:00:00 Introduction and Guest Welcome00:57 Current Projects and AI in Marketing02:00 Challenges in AI Integration03:04 Blackberry and Brand Transition06:23 Scaling Demand with AI07:49 Google Analytics Transition10:12 Effective Use of AI in Marketing19:33 Prompting and AI Best Practices25:32 Organizing AI Projects and Memory28:30 The Role of AI in Client Systems29:20 Using ChatGPT Teams for Collaboration30:40 Centralizing Knowledge with AI35:34 Answer Engine Optimization (AEO)37:39 Creating Citable Content with AI43:03 AI as a Creative Amplifier44:43 Practical AI Tools for Marketers48:35 Encouraging AI Exploration49:31 Final Thoughts and RecommendationsFollow Jim DiPiazza and Saren:Connect with Jim DiPiazza: LinkedIn: https://www.linkedin.com/in/jimdipiazza/Website: https://www.jimdipiazza.com/Connect with Saren: LinkedIn: https://www.linkedin.com/in/saren/Website: https://saren.ai/

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