Switch - by Chip & Dan Heath'How to change things when change is hard' This is a phenomenal book about creating change, any change at any level. They break it down into three elements:1. Direct the Rider (make it crystal clear)2. Motivate the Elephant (strong feelings, a NEED to change)3. Shape the Path (Make it as easy as possible)The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point - that's why you need all three things to effectively maintain a change. Check out our new social media accounts: www.twitter.com/wywlpodcast and https://www.linkedin.com/company/what-you-will-learn-podcast/ and 'whatyouwilllearn' on Instagram Hosted on Acast. See acast.com/privacy for more information.

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