In this episode, we’re answering a common (and slightly painful) question:“Why isn’t my beautiful website converting?”I chat with Showit web designer and marketing strategist Madelyn Furlong to explore why a stunning design isn’t enough, and what you can do to make your website start pulling its weight.Whether you’re in the middle of a new website launch, a website refresh, or just wondering why your site visitors aren’t turning into clients, this conversation is packed with practical fixes and real-world examples to help you get results.What we cover:The Real Job of Your Website – Why your website is more than a digital business card and how it fits into your broader customer journey.The “Pretty But Pointless” Trap – How good-looking websites often fail without the right strategy and messaging to back them up.Top Red Flags That Kill Conversions – From vague headlines to confusing navigation and too many call-to-actions, here’s what to audit first.3 Low-Lift, High-Impact Tweaks – Quick updates like strategic CTAs, above-the-fold messaging, and scroll-stopping testimonials that instantly improve conversions.The Power of Heatmaps & Data – Why tools like Hotjar can help you see what users are really doing on your site—and where they’re dropping off.A Hot Take on Testimonials – Why testimonials are more than just “nice to have,” and how to turn them into powerful conversion tools.00:00 Introduction to Website Effectiveness02:33 Understanding the Role of a Website in Customer Journey04:27 The Importance of Design and Strategy06:32 Auditing Existing Websites for Improvement09:02 Actionable Tweaks for Instant Conversion Boosts11:14 Client Success Stories and Lessons Learned13:25 Exploring AI in Marketing Strategies21:46 Unlocking Website Potential: Essential Updates22:13 Maximizing Engagement and ProfitabilityConnect with Madelyn:Having a standout marketing strategy doesn’t mean you have to share a new post every day that end in -y!That’s where Madelyn comes in. She helps small businesses create ShowIt websites and engaging social media content so they can turn their leads into sales.Website: https://madelynvictoriaco.comThe FREE Website Checklist: madelynvictoriaco.com/website-checklistInstagram: https://www.instagram.com/madelynvictoriaco/View the episode transcript here.Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

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