Felecia Freely is a Senior Software Engineer at Capital One, a designer, writer, and content creator interested in social constructionism, sociology, philosophy, and technology. As a mid-tier influencer, she has 600K followers on TikTok. Felecia creates educational and entertaining content, focusing on complex topics by referencing famous thought experiments, theories, and awe-inspiring stories that encourage a deeper understanding of society. In this episode… TikTok is the leading social media platform, and brands are creating compelling content to market their products. But the platform's algorithm is often randomized, with videos appearing intermittently, so not everyone succeeds in audience engagement. So what strategies can you leverage to build brand awareness? According to influencer Felecia Freely, TikTok's unconventional search algorithm makes the platform optimal for experimentation, allowing you to develop and hone a storytelling style that aligns with your brand values. Since most videos are viewed by users outside your network, it's crucial to optimize content for a diverse audience by providing context into your brand and practical uses for your products. Felecia also recommends experimenting with various content creators and influencers to master TikTok's algorithm and help you develop meaningful videos that engage audiences and expose your brand. In this episode of What The Teck? Rolando Rosas and Dave Kelly welcome Felecia Freely back to the show to talk about developing and promoting your brand on TikTok. Felecia shares her strategy for social engagement, how to evaluate content creators and influencers, and how to discover your storytelling style.

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