Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.  In this episode… With Amazon a staple in e-commerce sales, brands must prioritize profitability to achieve success on the platform. Since 90% of customers never venture beyond the first results page, this requires maintaining product visibility. How can you accelerate growth on Amazon? As margins tighten and Amazon places customers before brands, consultant Nick Gezzar says profit obsession is a must. Profit-focused businesses must position products directly in front of consumers and align with their preferences. Launching Amazon ads like sponsored products or brands improves discoverability and enhances ratings by directing customers to a specific PDP or website page. Additionally, you should analyze your catalog data thoroughly to ensure your products appear in the correct categories and target your ideal consumers. When evaluating metrics to maximize profit, study beyond traditional ROAS benchmarks to incorporate additional cost factors. In today's episode of What The Teck?, Rolando Rosas and Dave Kelly speak with independent consultant Nick Gezzar about increasing profitability on Amazon. Nick explains when to outsource an Amazon agency, Amazon's customer-centric landscape, and the benefits of launching new businesses on the platform. 

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