Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing, an author, and a marketing advisor. He is the author of Unleash The Primal Brain and the bestselling author of Landing Page Optimization. Tim is also the Founder of SiteTuners, a strategic conversion rate optimization agency.  As a thought leader, he has been mentioned by Forbes as a Top-10 Online Marketing Expert and by Entrepreneur Magazine as one of the Top-15 Online Marketing Influencers To Watch. Tim is the Founder and former Chairperson of the worldwide Digital Growth Unleashed conference series and the former online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm.  In this episode… When it comes to digital marketing, B2B and B2C companies often need more effective engagement tactics and struggle to influence their target audience. So how can you create a marketing campaign that empathizes with your ideal consumers? Digital marketing expert Tim Ash affirms that there are no rational decisions regarding customers' buying habits. When creating a campaign, it's crucial to identify and leverage the emotional component of each decision to reach your audience successfully. Once you understand specific motivations, you can structure your service or product around a key problem exclusive to a particular demographic, communicate the resulting adverse consequences, and present a viable solution. Tune in to this rebroadcast of What The Teck?, as Rolando Rosas and Dave Kelly host Tim Ash, author of Unleash Your Primal Brain, to discuss leveraging primal instincts to enhance your marketing campaign. Tim explains the big lie of decision-making, the importance of understanding your audience when developing marketing campaigns, and the power and purpose of storytelling.

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