Episode Synopsis "So cute I could I could eat it up"

Get the future episodes of What The Research podcast straight in your inbox by joining the behaviorXproduct newsletter here: http://bxp.seekingnorth.in/How many times have you come across a cute product and have thought, “wow I really need to buy this.. I have been waiting for this product all my life”. And how many times have you come across a cute product and have thought, “ohh I really need to take care of this product, it is so delicate”.The authors in this research propose, the first type of reaction is elicited by products with ‘whimsical’ cuteness and the latter is a response to products with 'kindenschema’ cuteness. Both impact consumer decision making but in vastly different ways.If you are intrigued by what this is, want to know how 'cuteness’ of a product impacts consumer decision making and how you can use it for your own products, this is the podcast for you. Get full access to behaviorXproduct at www.getbxp.com/subscribe

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• So cute I could I could eat it up