Why are search engine optimization (SEO) techniques important and how do you actually implement them in WordPress to grow your business? 
In this episode, we talk to Alex Murray from Tilious, an SEO agency that helps ambitious independent businesses grow with a revenue-focused approach. Alex shares how he helps his customers rank higher on search engines and what it takes for businesses with a WordPress website to get quick wins and long-term success. 
Episode Highlights and Topics:

COVID Pandemic: Positive and negative business impacts on work/life balance
Tilious: Story behind the name - paying great attention to details in the SEO world
SEO vs. Ads: SEO gives a better return on investment (ROI) and accumulates over time
SEO Misconceptions: The majority of WordPress sites are self-built, and handle SEO, as well
SEO Foundation: Nobody knows what’s going on or how things work - even at Google
Content, Content Marketing, and SEO: Mistakes made when setting up a website
Competitive Data: Follow data, conduct research to fill in gaps closest to revenue
Search Intent: Google doesn’t rank keywords, but ranks website pages for keywords 

Resources/Links: 

Tilious
Google Ads
Google Tag Manager
Google Analytics
Yoast
Rank Math
Autoptimize
Imagify
UberSuggest
Ahrefs
Semrush
Keyword Planner

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