In this episode, we’re honored to host the inspiring GC Brown again - this time as a co- founder of @UpCup Koffee—a brand revolutionizing the coffee market by merging the health benefits of medicinal mushrooms with premium brews.🌟 Key Highlights of This Episode:- GC's incredible comeback story: from spending 16 years in federal prison to becoming an entrepreneur driven by wellness and reinvention.- The birth of Up Cup Coffee: how GC's health-focused experiments turned into a thriving business with a mission to support vitality and cognitive function.- Insights into the functional coffee market and how Up Cup plans to stand out with its unique blend of Shilajit, Lion’s Mane, and NAD+, all wrapped in a deliciously brewed cup.-Personal reflections on resilience, overcoming adversity, and building partnerships rooted in shared vision and trust.🎧 Join us as GC shares how he’s turned challenges into opportunities, launching a business, writing award-winning books like Sniff, and balancing life as a new father of twins—all while inspiring others to never give up.👉 Explore More:Visit Up Cup Koffee: https://upcupkoffee.com/Discover GC Brown’s books: www.gcbrownbooks.com💡 Lessons You’ll Take Away:- What not to do when launching a business.- The power of self-belief, adaptability, and persistence in the face of challenges.- How to transform setbacks into setups for success. Hosted on Acast. See acast.com/privacy for more information.

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