ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Decoding The Hype Machine."
Episode Synopsis
Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books
More episodes of the podcast What Next?
The Explorer in the Hybrid Workplace
13/12/2025
The Currency of the Belonging in Sport
15/11/2025
In God we trust