ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Cliché thinkers need not apply"
Episode Synopsis
Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org
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