Bonnie Murthy made the decision to shut down her successful vegan footwear company at its height; a choice that speaks to the play between identity, success, and authentic living.In this conversation, we explore the addictive nature of entrepreneurship, why marketing feels so uncomfortable for most of us, and how AI might actually force us to become more human. Bonnie's journey from "business firefighter" to thoughtful growth operator is about discernment: learning to distinguish between the familiar comfort of past victories and the uncertain pull of what's truly meant for you.From questioning whether everything labeled "good" actually is, to using movement as a pathway back to groundedness, this is a conversation about unraveling self-imposed definitions.

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