Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that reality is not too far away.  Resources: The Business Case for Empathy white paper Emilia Morano-Williams This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.See omnystudio.com/listener for privacy information.

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