Why do you lose clients? Why do your clients come to your business? Aaron Young shares with us how to better understand the reasons why your customers stay or leave you by introducing us to Switch Interviews.
Biography:
Aaron uses Switch Interviews to help companies understand what caused a set of customers to buy (or stop buying) their product or service in documentary level detail. He believes that the detailed study of the story of why and how 10 to 20 customers came to make a switch contains the secret of how best to design, market, and then sell a company's product or service.
He has always been a big believer in qualitative insights. He previously led a research membership product at Atlantic Media where his team interviewed ~200 advocacy executives per year.  The team produced executive presentations that outlined industry trends and case studies of promising innovations. He recently relocated to Atlanta after 15 years in Washington, DC

Contact Information
Aaron Young- https://www.linkedin.com/in/aawhy/ , [email protected] 
Benny Carreon- Velocity Technology Group- [email protected];https://velocitytechnology.group/
Dennis Jackson-WorX Solution- [email protected] ; www.worxsolution.com
Producer of the show: Meghan Jackson- [email protected]
Music by: jorikbasov from Pixabay

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