WFA's Better Marketing Pod with David Wheldon

WFA's Better Marketing Pod with David Wheldon

Por: World Federation of Advertisers (WFA)
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
46 episodios disponibles

Latest episodes of the podcast WFA's Better Marketing Pod with David Wheldon

Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review 15/12/2025
Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency 26/11/2025
Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance 01/10/2025
Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin 25/08/2025
Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev 10/06/2025
Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta 28/04/2025
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers 02/04/2025
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose 26/03/2025
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF 05/03/2025
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot 12/12/2024
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark 27/11/2024
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA 03/09/2024
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan 30/05/2024
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal 02/05/2024
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon 29/03/2024
Better Marketing Pod 2023 key learnings 20/12/2023
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo 23/10/2023
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo 22/09/2023
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo 09/08/2023
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg 20/07/2023
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