Ep. 4: Niche please: stop trying to be for everyone!

11/08/2025 38 min

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Episode Synopsis

If your business is for everyone, it’s for no one. This week, we dig into the power of niching down and why focusing on a clear, specific customer can help you stand out.And it’s a special one: our first ever guest expert episode with Tamsin Rennie, founder of Monroe Creative, and a pretty powerful brand and website strategist.Free tools Tamsin mentions and that are super helpful:Ideal Client workbook: https://www.monroecreative.co.uk/ideal-client-workbookBrand Clarity workbook: https://www.monroecreative.co.uk/brand-clarity-mini-course Guys, we finally have intro music! Thanks to the help from podcast editor extraordinaire, Sarah from @wearesigmasocial.See you next week.

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