Turning a lightbulb moment into a real, on-the-shelf product sounds exciting, until you realise it takes years of grit, setbacks, and sheer stubbornness to get there.In this episode, we chat with Laura Sparkes, founder of DriRun, the world’s first reusable, discreet bladder-leak pad for runners. Laura shares how she went from idea to innovation, what kept her going when things got tough, and why determination matters more than any business plan.If you’re a first-time founder wondering how to keep pushing when it feels like everything’s against you, this one’s for you.💡 Real talk, hard lessons, and zero p*ssing around.Shoutouts this episode go to:Andrew Peet at Zero Two Digital Kaye Allfrey Lauren, Founder of Wear 'em out padsInnovate UKPurdey's drinks (you'd have thought by episode 12, we'd know to keep the cans out of shot!!??!!)

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