Sure, pretty posts are nice — but are they doing anything for your business?In this episode, we talk about content marketing that goes beyond the likes and actually builds trust, authority, and long-term results. We get real about what “converting” even means, how to define your goals vs. tactics, and why chasing vanity metrics can leave you spinning your wheels.We also share personal wins and mistakes from our own content journeys—like how consistent LinkedIn posts led to speaking gigs, and why that “build it and they will come” mindset needs to be retired immediately.You’ll learn:Why content marketing is about building authority, not chasing trendsWhat conversions actually look like — and how to track themThe long-game mindset that pays off (eventually)How to define your content goals and align them with tacticsWhat to do before you post—like having a brand and strategy firstWhether you’re DIYing your content or hiring an agency, this is the real-talk episode every founder and marketer needs.

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