Jeff Hobbs: Put Valuable Content Where Your Customer Will Look

01/06/2021 23 min
Jeff Hobbs: Put Valuable Content Where Your Customer Will Look

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Episode Synopsis

As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.