Luxury Watch Flops That Made History

01/10/2025 24 min

Listen "Luxury Watch Flops That Made History"

Episode Synopsis

This episode explores why even top brands sometimes release pieces that fall flat; from Audemars Piguet’s Code 11.59 to Panerai’s Luminor Due. We break down how design choices, expectations and brand storytelling shape success, and what these so-called flops reveal about the world of high-end watchmaking.